Camembert story: A myth has collapsed.

A second revolution is discreetly happening in France. Since the beginning of the 2010s, even though France is still number one in cheese consumption (per habitant), some habits change.

The Camembert, along with the bread “baguette,” and the red wine bottle has been the symbol of French cuisine since its creation in the 18th century. Its home-city of Camembert in Normandy, dedicated a whole museum to it – and some camembert collectors (the “tyrosemiophiles”) found up to 10,000 different brands! Nevertheless, since more and more French people today are using cheese in cooked dishes like salads and gratin, the Swiss Emmental, and Greek Feta sales grew to the top of the cheese sales in France.

Fortunately, by the same token the United States, Japan and South Korea fell in love with this delicious small piece of France and increase their consumption on a regular basis. We wish Camembert a brilliant success abroad for the future.